Key Parameters
– India Night shift (6.30 pm to 3.30 am IST ) to match with US Eastern Time
– 5+ years of experience
– Ability to travel to US 3 times per year for 3 weeks each – Has US visa
– Prior experience in meeting and interacting with US customers
– An educational degree in engineering, Marketing or business from the United States is preferred
Description :
– The Strategic Alliances Manager (SAL) plays a key role in driving acquisition and revenue through our extensive and varied partner portfolio.
– Working closely with the Partnerships and wider Marketing team you’ll be responsible for managing cross-channel marketing initiatives for a range of our partners with a particular focus on generating leads from partner ecosystem.
– Your working hours will be in the India night shift (6.30 pm to 3.30 am IST) on US Eastern Time.
Objectives :
You will be measured based on the following criteria :
– Number of signed partnership agreements
– Number of leads generated from the partnerships
– Eco-system Partners
– United Parcel Service (UPS)
– E-commerce Cart Providers – Shopify, BigCommerce, Salesforce Commerce Cloud, Magento, 3dcart,
– Developers/Agencies working with Ecommerce Carts – e.g. Lucent
– Developers working with our Clients – get more business out of them
Integration Partners – Email service providers (Listrak, Bronto), CRMs
Other Partners – Shopgate (Mobile), Bazaar Voice, Yotpo (Reviews)
Job Responsibilities :
The Strategic Alliances Manager will be responsible for the following key areas :
Acquisition :
– Create and implement the strategy for the partner out-reach program through email marketing, referrals and other channels
– Identify the partners based on the set identification parameters and deliver striking presentations explaining the product, benefits and partnership model
– Explore new pilot programs and breakthrough opportunities to promote Zinrelo’s programs
– Follow up rigorously with partners and get them to sign up for the partnership agreement
Engagement & Retention :
– Manage programs to maintain loyalty of our current partners
– Create and manage partner communications calendar to educate and engage our partners on weekly/monthly basis
– Send co-branded collateral to partners. Explore the possibility of doing joint webinars, blogs, case studies, newsletters, press releases, infographics etc.
– Work with the partner on CRS methodology (Customer retention score)
– Develop sales support material and work hand in hand with the marketing team
– Set up sales training for the account managers at the Partner – get them interested in Zinrelo’s product
– Get partners to promote in their monthly newsletter to clients
– Educate and engage partners on new feature releases, case – studies, blogs published etc.
Demand Generation :
– Through continuous partner engagement program and CRS methodology generate leads (clients) from partnership
– Manage Business Development Managers who do the prospecting
– Reach out to clients either through the partner or directly based on permissions and pre-agreed norms
– Based on the qualification parameters set up demo meetings with the sales team
– Follow up with the lead after the meeting is done until the agreement is signed
Reporting :
– Manage reporting on partner acquisition, engagement and demand generation
– Regularly update status of all partnerships; clearly define the stage each partner is at
– Maintain a list with status of all client partnership prospects + signed partnerships
– Maintain a list with status of all leads + signed agreements
Job Requirements :
– 5+ years of proven B2B marketing experience in a partnerships or B2B marketing function
– Experience or knowledge of online marketplaces and e-commerce preferred
– Prior management experience preferred but not required
– Strong project management skills and ability to manage and prioritize several active marketing campaigns
– Strong presentation skills – Ability to present to Partners and to Zinrelo Clients
– Experience in influencer strategy and digital marketing/Social media trends a plus
– Online and e-commerce experience is a plus
– Capable building positive relationships at a senior level; internally and externally
– Excellent written and verbal communication skills with good all round copywriting ability
– Strong attention to detail
– Proactive, well organized and self-motivated
– Experience or knowledge of online marketplaces and e-commerce preferred
– Prior management experience preferred but not required
– Experience in influencer strategy and digital marketing/Social media trends a plus
– Online and e-commerce experience is a plus